Infiniti To Launch Car Via Bloomie's Catalog

  • October 31, 2008
Luxury automaker Infiniti, a division of Nissan Motor, will launch a high-end version of its 2009 G Convertible exclusively through the 2008 Bloomingdale's holiday catalog, which lands in mailboxes of some 700,000 U.S. homes on Thursday. The new G Convertible debuts at the Los Angeles auto show mid-November.

The book will feature an eight-page reveal of the Infiniti G Convertible and reservation program for the Premier Edition that features Monaco red-leather-trimmed interior with hand-crafted, red-stained Maple Wood Trim, and a special grille and 19-inch aluminum wheels.

Nissan says that neither Infiniti or Bloomingdale's has promoted a vehicle through this medium before. Only the first 199 consumers on a first-come, first-serve reservation list get the car. The companies say a dedicated phone line goes live on Nov. 10 at noon CST.

Also, Infiniti will have G Convertible cars in four Bloomingdale's stores from Dec. 10 through Jan. 10.--Karl Greenberg

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