McCann Detroit Promotes Sirius XM In GM Cars

  • November 3, 2008
General Motors tapped McCann Erickson Detroit to promote Sirius XM Radio to new and certified-used GM car owners. McCann Erickson will handle integrated marketing communications and promote Sirius XM subscriptions through the GM dealer network and marketing divisions: Chevrolet, Buick, Pontiac, GMC, Saturn, HUMMER, Saab and Cadillac.

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