"Advertisers want to reach highly qualified audiences across a spectrum of sites, but they want to know it's the right audience, at the right moment," Christopher Schroeder, CEO of The HealthCentral Network, said in a statement.
In addition to traditional ad services, HealthCentral also plans to begin offering audience insight and lead-generation products.
HealthCentral recently acquired TheBody.com, a consumer resource about HIV, and earlier this year acquired MedTrackAlert, a provider of condition-specific news and health alerts.--Gavin O'Malley