HealthCentral Expands Potential Partner List

  • November 14, 2008
Ostensibly getting into the ad network business, health and wellness site HealthCentral announced plans on Thursday to sell advertising for "any websites with high-quality condition-specific audiences." The site will welcome partners on a non-exclusive basis, and not require them to roll up their traffic in third-party rankings.

"Advertisers want to reach highly qualified audiences across a spectrum of sites, but they want to know it's the right audience, at the right moment," Christopher Schroeder, CEO of The HealthCentral Network, said in a statement.

In addition to traditional ad services, HealthCentral also plans to begin offering audience insight and lead-generation products.

HealthCentral recently acquired TheBody.com, a consumer resource about HIV, and earlier this year acquired MedTrackAlert, a provider of condition-specific news and health alerts.--Gavin O'Malley

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