BSH Home Appliances Shifts Marketing Strategy

  • November 15, 2008
BSH Home Appliances has opened a brand gallery and training center in Scottsdale, Ariz. that the company says represents a shift in its marketing strategy into a year-round experiential sales and training focus.

The center, focusing on BSH's Thermador, Siemens, Gaggenau and Bosch brands, is intended to immerse builders, designers, architects and others in working kitchens and laundry rooms with culinary sessions and product demonstrations.

The BSH Gallery will give each brand its own space, with fully operational appliances.--Karl Greenberg

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