• aimClear, Monday, November 17, 2008 3:45 PM

Optimize your tags based on a well-researched keyword strategy and look past algorithm-bait SEO tags, according to Marty Weintraub. Think about fundamental marketing processes because, when you strip away the onion skin, SEO is about writing rich and compelling organic advertisements. Keep the basics in mind and treat every tag and description similar to a PPC ad. "Anything less misses an important opportunity to raise your listing, bookmarks and all good things coming from tags above the fray," he writes.

Watson believes you should think of title and description tags as the headline and the copy for organic text ads on search engine results pages (SERPs). He notes if a PPC company wouldn't settle for "branded gibberish headlines lacking a call to action, no point of differentiation from other ads, offering no incentive to click and constructed solely as quality score fodder to play 'beat the algorithm,'" why would most SEOs.

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