• November 17, 2008

The is introducing a new figure-enhancing jean for women called Levi's Ultimate Lift 544. Arriving in department and specialty stores nationwide this month, this innovative jean leverages unique, proprietary fit technology, fabric and design to help lift the wearer's derriere, per the firm.

The construction contours the traditional shape of a jean's pattern to create a cup shape through each seat panel. The jean is designed to actually lift the wearer's rear into the cup shape of the seat, resulting in a firmly lifted derriere. The distinct fabric used to make Ultimate Lift jeans delivers toning properties and exceptional stretch recovery for hold and shape retention.--Nina Lentini