After 48 Years, Pepsi Shifts Some Biz From BBDO

  • November 17, 2008
PepsiCo is shifting creative duties in the U.S. for its flagship Pepsi-Cola from BBDO Worldwide to another Omnicom unit, TBWA/Chiat/Day, The New York Times reported Monday afternoon.

The office will also take over from BBDO the creative duties for Diet Pepsi. BBDO will continue to create campaigns for Pepsi-Cola in markets outside the United States.--Nina Lentini

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