• November 18, 2008

Kentucky Fried Chicken announced the first-ever sponsorship agreement between the iconic chicken chain and the National Football League to make KFC's world-famous chicken wings the "Official Wing Sponsor" of this year's NFL Playoffs and Super Bowl XLIII.

The sponsorship includes rights to depict the NFL shield and the Super Bowl XLIII logos on KFC's Wings buckets and on 32-ounce NFL promotional drink cups and other packaging, as well as television advertising, online presence and in-store signage.

Consumers who purchase the drinks will have a chance to win one of several NFL prizes, including a trip to Super Bowl XLIV in South Florida in 2010, flat-panel TVs and NFL.com gift certificates.--Nina Lentini