During the event--which features a host of green activities and green-themed TV shows--Subaru will get three 40-second vignettes running as part of featuring talent from the NBC series "Heroes," who give car-related "green" tips. The event this year began on Sunday during NBC's pre-game show "Football Night in America," and wraps up on Saturday with NBC's coverage of the Syracuse-Notre Dame game in South Bend, Ind.
Throughout the week, 42 NBCU brands are featuring 150-plus hours of environmentally themed programming across the company's television and digital platforms.
In prime time, seven NBC shows will feature green story lines including "Lipstick Jungle," "Kath & Kim," "My Own Worst Enemy," "Knight Rider," "Life," and "Law & Order".
Talent featured in the "Green Your Routine" campaign through NBC's "The More You Know" public service announcements includes Christopher Meloni and Mariska Hargitay of "Law & Order: SVU"; Howie Mandel of "Deal or No Deal"; John Krasinski of "The Office"; Jaime Pressly of "My Name is Earl"; Jane Krakowski and Jack McBrayer of "30 Rock"; Masi Oka and Zachary Quinto of "Heroes"; Debra Messing of USA Network's "The Starter Wife"; and Ann Curry, Meredith Vieira and Al Roker of "The Today Show."
NBC Universal's ten owned-and-operated stations are producing local on-air and online, as "Green Your Routine" tips, and NBC's local production unit, LX.TV, will highlight a special half-hour episode of the best green homes in the country.
"Green Is Universal" is also launching a line of eco-friendly products: Reusable shopping bags featured on "The Today Show," and "Heroes" t-shirts made from recycled materials.