• Adweek, Wednesday, November 19, 2008 9:15 AM

MPG reached outside the agency world to hire Shaun Holliday as CEO of MPG North America, replacing Charlie Rutman, who will remain a senior advisor to the agency. "Shaun's unique skills and background make him ideally suited to bring next generation leadership to the industry," says Maria Luisa Francoli, worldwide CEO of MPG.

What is the ideal background for a next generation agency leader? Most recently, Holliday was CEO at Gryphon Investors, a leading private-equity firm. Before that, he was a top executive at various consumer brands, including Rubbermaid, Pepsi, Diageo's Guinness and Frito-Lay. He also has served as CEO of two technology startups, eMac Digital and Living.com.

Holliday hints that MPG can expect some big shifts during his tenure. "The seismic change in the media communications industry creates a tremendous opportunity to reshape the way MPG can add value to a client's business," he says.

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