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Setting The Natural SEO Record Straight

  • ClickZ, Wednesday, November 19, 2008 2:03 PM
Have misconceptions about natural SEO strategies, link-building tactics, or content optimization got you down? P.J. Fusco agrees you can produce nearly immediate traffic bursts with a little strategic link bait or a well-structured social media campaign, but it's not organic SEO at its best. These quick-hit results can disappear over time.

Take the long-term approach and consider implementing a goal-oriented content optimization strategy. "Content optimization [is] a time-honored strategy for attaining and maintaining top performance in the search engines," Fusco writes. "It tends to keep giving and giving over time, as long as you mind the metrics and respond to new challenges accordingly."

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