• Audette Media, Wednesday, November 19, 2008 2:03 PM

John Audette has developed a tool marketers can use to determine the tactics that best fits campaigns. This tool helps to establish strategy and budget for Internet marketing campaigns by measuring the return on investments (ROI) and weighting the time it takes to see and retain results.

In building the AudetteMedia Cube, Audette used a scale of 1 to 100, rating SEO, content, blogging, online PR, PPC and more on three criteria. "Once priorities are set, it is possible to make an initial budget allocation of resources to the tactics that are most likely to produce desired results," he writes. "This will inevitably shift over time as results are monitored and measured, but it provides an informed way to begin the implementation process."

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