Quattro Wireless Aims North With CTV Partnership

  • November 20, 2008
CTV, Canada's largest private broadcaster, has selected mobile ad network Quattro Wireless for a global mobile ad network and site mobilization deal.

The CTV partnership extends Quattro Wireless' international presence and foothold into Canada. Earlier this week, CTV launched TSN Mobile utilizing Quattro Wireless' advertising network. TSN Mobile is the portable version of the industry-leading sports Web site TSN.ca.

Through Quattro's platform, CTV's wired site content can be rapidly and dynamically configured for mobile with the layout and intuitive navigation specifically adapted for all types of mobile handsets, thereby creating sophisticated new opportunities for advertisers to reach this engaged and targeted audience. CTV will leverage Quattro technology and expertise to capitalize on emerging revenue opportunities in the mobile space.--Tanya Irwin

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