• November 20, 2008

U.K.-based Web video ad technology provider Real Time Content has established an office in New York.

RTC's technology is designed to help advertisers "personalize" video content based on viewer interaction and targeting data such as geographic location. The video and audio content is segmented and tagged based on campaign goals, and assembled using RTC's proprietary storyboarding software.

The company previously received funding from British Telecommunications Plc. and New Venture Partners.--Gavin O'Malley