Marshall Kirkpatrick asks how much traffic could a link to your Web site drive if highlighted just below the search box on Google.com. According to one estimate from traffic analysts Compete.com, the
link on Google for the G1 Android phone by T-Mobile delivered an estimated 800,000 unique visitors who clicked that link in the seven days it was on the site.
Kirkpatrick provides a link to
the post by Complete and some analyses on the numbers, injecting a bit of surprise at the stats. According to Complete, the Google.com link only delivered 40% of the traffic that the G1 landing page
saw during that period. However, Google's share of the overall site traffic increased steadily from 34% on the first day, to 43% on the day before the campaign ended.
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