The "Rock the Slopes" campaign, designed to create awareness for the "We Ski" video game through point-of-sale signage, dedicated space on the Johnny Rockets Web site, and some radio and television advertising, runs from Nov. 24 through Jan. 4.
Johnny Rockets Group will host a sweepstakes, available through participating Johnny Rockets restaurants and at www.johnnyrockets.com. The Grand prize for the sweepstakes includes cash and prizes for ski and video game enthusiasts.--Laurie Sullivan