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Don't Homer-Simpsonize Your SEO Strategy

  • ClickZ, Friday, November 21, 2008 2:30 PM
Bryan Eisenberg taps Homer Simpson to look at the humorous, but serious, side of optimizing your Web site. Before launching into a few analogies and evaluating conversion rates, he compares Web site optimization with ways the cartoon character might diet and get fit.

Getting fat and tipsy on data, chowing down on empty calories, and engaging in lightweight lifting are topics discussed in the post. Eisenberg heeds the warning that too many companies optimize similar to the way Homer Simpson might exercise. "They run a test, optimize a single landing page, or even give full-force optimization a try for a month or two. Then they stop, winded and weary," he writes.

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