• November 24, 2008

Kia Motors is sponsoring the first mobile application from music-sharing service imeem to promote the Kia Soul, a new compact SUV launching next spring in the U.S.

Imeem's music application is launching on the Android mobile platform with features include streaming of the most popular music in a user's city, artist bios, music recommendations and a new seasonal station featuring holiday tunes.

As part of a cross-media campaign, The Kia Soul will have a branded presence on imeem's Android app including Kia Soul-sponsored Internet radio station. The South Korean automaker will also advertise on imeem.com through a branded profile and display ads on media streaming pages throughout the site.