"[Microsoft] has always succeeded in having large volumes of relatively low-cost items and that's a message we need to play out very strongly over the next few months," Robert Youngjohns, who heads up
Microsoft's sales and marketing in North America, tells the
P-I's Joseph Tarticoff. "It's really twisting the value proposition around so it goes around what the customer is really worried
about, which is, 'How do I make my budget this month?'"
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