• November 24, 2008

Starbucks has tapped New York-based BBDO to succeed Portland, Ore.-based Wieden & Kennedy as creative AOR. The decision was made after a competitive review.

Said Terry Davenport, SVP and CMO at Starbucks, in a release, "The recent Election Day free coffee offer was BBDO's idea, and it helped generate enormous attention for the brand, drive traffic to our stores, and remind everyone that the connection between Starbucks and its customers is bigger than coffee."

BBDO says the first brand work will debut next year.--Karl Greenberg