The brand will offer holiday-themed pies, Apple 'n' Spice and Pumpkin. In addition, the brand will add two new holiday-themed ornament ice cream cakes to its list of products. The new line is coming
out just weeks after the brand launched a new text messaging campaign -- customers can text "slab" to 30364 to receive mobile coupons, including a special offer on cakes and pies.
--Nina Lentini
