BBDO New York has been named agency of record for the Starbucks brand, succeeding Wieden + Kennedy after a competitive review. BBDO's first brand work is expected to debut next year. The Seattle-based
coffee chain spent nearly $60 million on ads last year, per Nielsen Monitor-Plus. Said Terry Davenport, senior vice president and chief marketing officer at Starbucks: "The recent Election Day coffee
offer was BBDO's idea, and it helped generate enormous attention for the brand ... and remind everyone that the connection between Starbucks and its customers is bigger than coffee."
