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What If Yahoo Abandons Search?

Jordan McCollum asks: "What if" Yahoo abandons search? She taps into blogs written by ClickZ's Zachary Rodgers and Forrester Research's David Carr, fueling it with a post on ValleyWag from a tipster who tells Owen Thomas about Yahoo's vice president of search, Sean Suchter, joining Microsoft before it happened.

Indeed, the Redmond, Wash., company did confirm late last week that Suchter made the switch from Yahoo to join Microsoft as the GM of the Silicon Valley Search Technology Center, working on Live Search. No need to buy Yahoo now. The poaching came as Microsoft CEO Steve Ballmer told shareholders it has no interest in buying all of Yahoo, though it remains open to a search partnership. So, what if Yahoo did abandon search?

Read the whole story at Marketing Pilgrim »

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