• NetworkWorld, Monday, November 24, 2008 4 PM

Combine quality content, link popularity and link reputation to improve Web site performance and search engine rankings, according to Jon Rognerud. He defines all three terms and suggests if one leg in the "three-legged SEO stool" is not 100% functional, the entire operation could collapse.

Rognerud believes that new visitors to your Web site should understand within three to five seconds what they should do and how to find content. Following these tips will go a long way toward solving many of your SEO problems, but make sure to stay informed about changes at search engines. Adding a bit of complexity, for example, Google tests its systems and applications continually. The search engine not only considers content and links, but adds intent, behavioral and personalized search to the mix.

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