Curiously, the 3D option will not be accessible to fans in either home-team city. Instead, it will be available to "invited guests" in single theaters in Boston, Hollywood and New York, respectively.
Consumers are increasingly viewing sports events in HD, which is expected to accelerate after the digital transition next year. However, the 3D feed is touted as a considerably higher-quality option that will make its way into homes at some point .
"The NFL has played an important role in the evolution of media and consumer acceptance of emerging technologies, and we're pleased to work with 3ality Digital and RealD (3D filmmakers) to glimpse into the future," said Howard Katz, the NFL senior vice president of broadcasting and media operations. "This broadcast will be an exciting test of how 3D could affect fans' experience in the future."
"As boxing fans once gathered at local theaters to see heavyweight title matches in the era before pay-per-view and plasma televisions, RealD's new technology will give audiences another reason to head to the theater," said Michael Lewis, RealD CEO.
Theater chains offering the productions are Clearview Cinemas, Mann Theatres and National Amusements.