MediaBank, the media data processing firm that has been trying to muscle its way on to Madison Avenue, has struck an important agreement with the American Association of Advertising Agencies and the
Association of National Advertisers, enabling it to integrate its technology platforms with Ad-ID, a joint venture of the AAAA and ANA enabling advertisers, agencies and the media to digitally code
all media buys and advertising related assets. MediaBank said its full "product suite" would integrate with Ad-ID, allowing advertisers and agencies to more effectively manage metadata and measure
performance throughout any media campaign lifecycle.
"Incorporating Ad-ID coding into MediaBank's innovative products greatly improves operational efficiencies for media buyers and
advertisers," said Harold Geller, managing director of Ad-ID and senior vice president of Digital Initiatives at the AAAA. "MediaBank is providing enhanced transparency, accountability and efficiency
to our industry."