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Finessing Local Search

More than 30% of people looking for small local businesses find them through search engines, while 19% use Internet directories, 11% comb through local search sites like Google Local, and a mere 1% use social media sites, according to Janet Meiners Thaeler, citing comScore stats.

Thaeler suggests that neighborhood businesses build an SEO-supported site and offers advice on how to survive. "Focus on local markets that you service where there is less competition," she writes. Also, make sure consumers can easily find on your Web site the details that people seek such as business name, phone number, address, hours of operation, and promotions.

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