• SEOmozBlog, Tuesday, November 25, 2008 2:30 PM

Identify the site, develop process and players, categorize and segment your site, assess historical progress, and leverage data for SEO improvements. These guidelines from Rand Fishkin will you help develop benchmarking metrics before you begin an SEO campaigns.

Fishkin serves up examples for each metric he identifies. For example, before conducting accurate analysis of your search engine traffic, know how much search traffic you're pulling in and the sections of content that drive value, he writes. Fishkin lays out his personal approach and suggests segmenting search traffic in the Web analytics program by restricting URL matches. View the list of pages receiving search traffic, then filter by URL using either the "contains" or "begins with" settings to help narrow sections of interest. Charts and graphs in the post provide additional insight.

Read the whole story at SEOmozBlog »