• Adweek, Wednesday, November 26, 2008 9:30 AM

Stephen Allan, worldwide CEO of WPP's MediaCom, is rapidly assembling his management team. Key appointments are David Kyffin, who has been promoted to global chief ROI and direct marketing officer, and Mick Mernagh, who has been named global chief insight officer.

Kyffin had been managing director of direct and digital for WWP's GroupM. He will now focus on planning for direct-response efforts in both online and offline media. Prior to his GroupM role, Kyffin led MediaCom U.K.'s DM department.

Mernagh was director of consumer insight at MediaCom U.K. In his new post, he is tasked with maintaining consumer insight as the central focus of MediaCom's communications planning. "That these appointments are [from] existing MediaCom staff underlines the depth of talent we have," says Allan, who was named global CEO in August. The promotions follow the elevation last month of Doug Cherkeris to North American CEO.

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