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Will Bud And Miller-Coors Craft Labels Hurt Them Long Term?

Kai Ryssdal conducted an interesting interview Wednesday evening with Brian Yeagar, who has written a book about craft beers called Red, White and Brew: An American Beer Odyssey.

At the end of the piece, Ryssdal mentions that the Big Three, er ... Big Two brewers have ventured into "craft-brew-seeming concoctions" (he had been sampling) of their own. Are they responding wisely to a competitive threat?

"I actually think that it may come back to bite them," Yaeger responds. "They might turn on people who are Budweiser die-hards and let them realize that there is a better taste in beer out there."

Read the whole story at NPR Marketplace »

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