Around the Net

Off-The-Mark Mobile Targeting

  • ClickZ, Wednesday, December 3, 2008 1 PM
Targeting the correct message to the perfect audience sounds good in theory, but when it comes to serving up ads on mobile phones, marketers still don't get it, according to Jason Burby. CNN.com Mobile targeted him with an ad that read "CNN.com Mobile -- Get 1-click access from your BlackBerry." Burby owns an Apple iPhone.

The ad hit the mark, but the message was off, Burby wrote, suggesting marketers need to take time to research the latest trends and technologies, as well as understand the bases for targeting a specific audience. While most people may have accessed CNN.com through a BlackBerry in the past, many more Web-enabled phones have begun to hit the market, such as Apple's iPhone.

Read the whole story at ClickZ »

Next story loading loading..