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Consider This: Bounce Rates In Rankings

Search engine rankings may take bounce rates into consideration, according to Eric Enge. Among other definitions, Google Analytics defines a bounce as when site visitors view one page on a Web site and either click on a link to a page on a different site, close an open window or tab, type a new URL, click the "back" button to leave the site, or don't do anything and lets the session time out.

There are other definitions, of course, but questions and hypothesis discussed in the post support Enge's view on a new study from SEO Black Hat that shows "some significant impact in a Web site's rankings as a result of changes in bounce rate." Enge provides us with several examples on how bounce rates could influence rankings as they relate to the study.

Read the whole story at Search Engine Land »

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