• itbusiness.ca , Monday, December 8, 2008 1:30 PM

Rand Fishkin of SEOmoz, Danny Sullivan of Search Engine Land, and Michael H. Fleischner, author of SEO Made Simple, talk with Christopher Null about SEO basics.

Null focuses the post on optimizing sites through picking keyword terms, spelling correctly, reducing the amount of Flash on the site, and making title tags central to SEO efforts. The experts also suggest being aware of how others link to your site, using word clouds, and resisting the urge to post duplicate content. Null also provides insight into a tool that lets you automatically submit a page of content to more than 20 social bookmarking sites with a single click.

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