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Tips To Combine PPC And SEO Projects

Small businesses looking to save time and money may want to consider combining pay-per-click and SEO projects. Rather than building a PPC-only landing page, spend the time creating a great page of content that delivers nice conversions and a good click-through rate and quality score for paid ads, suggests Carrie Hill.

"Many successful marketers will tell you they use PPC campaign to fine tune the keywords they've found before implementing" them in SEO projects, Hill writes. Among the tips to get the most from scaled-back marketing budgets, she recommends building a quality page full of content for one term that may produce hefty search volume.

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