Arby's Franchise Group Consolidates Broadcast Buying Duties

  • October 18, 2004
RTM Restaurant Group , the largest Arby's franchise, representing restaurants in 24 spot markets, has consolidated its $25 million co-op broadcast media buying with Atlanta-based Fletcher Martin Ewing. Effective with the first quarter of 2005, FME will pick up broadcast buying duties. FME already handles print buying for about 70 percent of the Arby's franchise.
Next story loading loading..