Through this partnership, both AdOutlet and SpotTaxi.com's customer base will be able to access each company's resources. In addition, an interface will be created between SpotTaxi.com and www.adoutlet.com, enabling agencies to go to one resource for radio and Internet radio media campaigns. They will use AdOutlet's ADS platform to generate the target-specific media executions. Once completed, AdOutlet will push the creative requests to SpotTaxi.com who will fulfill the creative and traffic executions.