• December 17, 2008

Omniture SiteCatalyst users can now analyze data from Apple iPhones. The application, AppMeasurement for iPhone, lets marketers and software developers understand how iPhone users interact with their applications.

SiteCatalyst helps marketers quickly identify the most profitable paths through their Web site, determine where and when visitors navigate away from their site, and identify metrics for online marketing campaigns.

Measuring the effectiveness of ad clicks, page views and purchases that contribute to return on investments helps to drive more effective projects and help marketers justify mobile ad campaigns.--Laurie Sullivan