Ad Network to Better Serve Both Newsletter Publishers and Advertisers

  • September 22, 2000
PennMedia http://www.pennmedia.com, one of the Internet's largest e-mail newsletter advertising network, today announced that it has taken a majority stake in SendOutMail.com http://www.sendoutmail.com, a newsletter distribution service provider.

SendOutMail provides a comprehensive suite of services tailored to the needs of publishers of opt-in newsletters with more than 10,000 subscribers. The company handles all newsletter distribution functions, including list administration, subscription management, real-time list hygiene to process subscribes and unsubscribes, and circulation reporting.

"PennMedia's investment in SendOutMail has provided us not only with funding, but access to many of the premier e-mail newsletter publishers," said John McGuire, CTO of SendOutMail. In just our second month of operation, we will be mailing more than 110 million e-mail newsletters for more than 80 publications."

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