Around the Net

TVB: More People Watching TV Via Satellite

The number of TV households that view TV programs via wired cable is at an 18-year low, while those that watch TV on satellite and other alternative delivery systems keeps growing. According the Television Bureau of Advertising's analysis of Nielsen data, alternative delivery penetration reached 28.7% in Nov., an all-time high. Direct broadcast satellite accounts for 28.4% of those households, up from 27.6 % in Nov. 2007.

In contrast, wired cable penetration remained constant at 61.3%, the lowest it has been since Feb. 1990.

In 26 markets, a majority of consumers are getting their TV programming via alternative delivery rather than wired cable. Another 63 markets have alternative delivery penetration of 40%-50%, including Salt Lake City and Albuquerque-Santa Fe.

advertisement

advertisement

Read the whole story at Mediaweek »

Next story loading loading..