• by December 26, 2008

The Top 10 DMAs that are home to adults who ate more than five individual portions of cold cereal in the last seven days:

1 Pittsburgh, Pa.

2 Paducah, Ky./ Cape Girardeau, Mo./ Harrisburg, Ill.

3 Rochester, N.Y.

4 Evansville, Ind.

5 South Bend/ Elkhart, Ind.

6 Harrisburg/ Lancaster/ Lebanon/ York, Pa.

7 Indianapolis, Ind.

8 Burlington, Vt./ Plattsburgh, N.Y.

9 Minneapolis/ St. Paul

10 Green Bay/ Appleton, Wis.

Source: MRI's Market-by-Market study; based on Top 100 DMAs. www.mediamark.com