• September 22, 2000

The Internet ratings report for the week ending September 17 from Nielsen//NetRatings shows that traffic to Olympics.com spiked for both the at home and at work audience during the week ending September 17, the opening weekend for the 2000 Olympiad. Traffic to Olympics.com increased to 562,000 unique visitors during the first week of TV broadcast, compared to 117,000 for the previous week.

As the official site for the Sydney, Australia Olympic Games, surfers are logging on for up-to-the minute results, schedules and athlete stories. Male and female fans visited Olympics.com equally, with 50.5% of the male Internet users slicking through, while female Internet users comprised 49.5% of the total audience traffic.

TOP 25 WEBSITES BY PROPERTY

AOL websites, with a unique audience of 28,696,000 and each user spending an average of 0:14:00 hours, were the favorite for at-home users during the week of September 11-17, according to Nielsen//NetRatings. It was followed by Yahoo! (25,925,000, 0:27:58), MSN (19,883,000, 0:21:38), Microsoft (16,416,000, 0:06:09), Lycos Network (9,534,000, 0:09:19), Excite@Home (8,763,000, 0:14:47), Walt Disney Internet Group (7,795,000, 0:13:45), Time Warner (5,463,000, 0:09:27), eBay (4,941,000, 0:52:11), About.com (4,845,000, 0:07:01), eUniverse Network (4,743,000, 0:09:09), AltaVista (4,687,000, 0:08:52), NBC Internet (4,291,000, 0:07:56), LookSmart (3,965,000, 0:04:59), Amazon (3,839,000, 0:08:32), iWon.com Inc. (3,655,000, 0:26:25), AskJeeves (3,495,000, 0:06:49), EarthLink (3,018,000, 0:08:08), The Go2Net Network (2,863,000, 0:05:47), Gator.com (2,842,000), 0:06:18), CNET Networks (2,665,000, 0:06:04), iVillage (2,661,000, 0:09:01), American Greetings (2,591,000, 0:08:29), Real Network (2,567,000), 0:04:31), and AT&T (2,364,000, 0:09:23).

At-work users preferred Yahoo! (14,542,000, 0:41:06), AOL Websites (13,838,000, 0:18:21), MSN (12,070,000, 0:28:32), Microsoft (10,004, 0:08:50), Lycos Network (6,264,000, 0:11:36), Excite@Home (5,742,000, 0:17:48), Walt Disney Internet Group (5,560,000, 0:17:22), Time Warner (3,778,000), 0:16:40), AltaVista (3,331,000, 0:11:20), eBay (3,237,000, 1:02:21), Amazon (3,025,000, 0:10:45), iWon.com inc. (2,986,000, 0:37:07), About.com (2,840,000, 0:06:42), NBC Internet (2,501,000, 0:09:06), LookSmart (2,501,000, 0:09:06), CNET Networks (2,033,000, 0:09:41), eUniverse Network (1,978,000, 0:06:48), Real Network (1,893,000, 0:05:58), AskJeeves (1,835,000, 0:06:31), Weather Channel (1,826,000, 0:07:31), ZDNet (1,804,000, 0:10:43), The Go2Net Network (1,739,000, 0:06:45), Google (1,614,000, 0:07:37), Gator.com (1,597,000, 0:11:14), and EarthLink.com (1,594,000, 0:08:34).

TOP TEN ADVERTISERS

Once again TRUSTe has found itself first on the Nielsen//NetRatings list of top ten at-home advertisers with 513,409,000 impressions and 23.5% reach. It was followed by Microsoft (462,599,000, 36.2%), eBay (127,871,000, 15.2%), Yahoo! (116,767,000, 21.7%), Amazon (115,567,000, 33.5