• December 23, 2008

The company is joining with the NBA MVP to celebrate a breakthrough innovation with the Nike Zoom Kobe IV, the player's fourth signature shoe with the brand.

It will be available on NIKEiD.com with more than 5 billion design variations, an unprecedented combination of color, material and pattern options.

The Zoom Kobe IV offering marks the first time that a signature Nike basketball shoe is available for customization on NIKEiD.com before it is available at retail.

Beginning on Thursday, there will be 24 pairs of the Nike Zoom Kobe IV sold daily on NIKEiD.com until Feb. 1. After Feb. 1, the Zoom Kobe IV will be available in normal capacity on NIKEiD.com. --Nina Lentini