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Coke Gets FDA Warning Letter On Diet Coke Plus Claims

The Food and Drug Administration has warned Coca-Cola that it is wrongly stressing the vitamins and minerals contained in Diet Coke Plus. It says it is not appropriate to fortify snack foods, such as carbonated beverages. It also says a "plus" claim can only be used on a product that contains at least 10% more of the daily reference value of a nutrient than a comparable product.

A letter addressed to CEO Muhtar Kent dated Dec. 10 was posted on the FDA's Web site Tuesday.

Coca-Cola says it believes its product meets FDA requirements and plans to respond in early January, writes Joe Guy Collier. It does not plan to take the product off store shelves in the meantime.

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