Dr Pepper Snapple Group handed out 2009 assignments to its three principal ad agencies of record: Deutsch L.A., which won creative duties earlier this year for regular Dr Pepper and Snapple, will
begin work on a Diet Dr Pepper line. Y&R/San Francisco will be responsible for "Core Four" business with a focus on the 7UP, Sunkist Soda and A&W brands. Laird & Partners will continue on the Mott's
trademark brands. "This is a move that makes sense for a number of reasons, but chief among them are better focus, alignment and efficiency," said Jim Trebilcock, executive vice president of marketing
for DPS, in a statement.