• by Gavin O'Malley  @mp_gavin, December 26, 2008

RotoHog.com, a fantasy sports operator and developer for major brands, media companies and professional sports leagues, has tapped GoDaddy.com to sponsor a new Pro Football Playoff Fantasy Football Game on Facebook.

A first for the two Web companies, the sponsorship is expected to give RotoHog added exposure for contestant sign-ups.

"This sponsorship from Go Daddy is the perfect example of how two brands can work together to gain market share in a cost-effective and cohesive manner," said RotoHog.com CEO Kelly Perdew.

In addition, GoDaddy.com, the popular domain name registrar, is angling to gain registering presence with football fans prior to its forthcoming Super Bowl ad campaign.

"Our Super Bowl strategy is really pretty simple--attract people to visit GoDaddy.com," said Go Daddy EVP Barb Rechterman. "From there we learn more about how we can help them get online easily and affordably, or improve their existing online presence."

"This sponsorship exposes Go Daddy to both RotoHog and Facebook communities," Rechterman added. "These are clearly avid Web users interested in football, watching the Super Bowl and having fun online."

The GoDaddy.com Pro Football Playoff Challenge on Facebook allows users to create a team and pick from any player in the playoffs, but they can only use a player once.

Each player on their roster scores fantasy points, and the top three highest-scoring teams at the end will win prizes including a 42" LG HD Plasma TV, Marshall Faulk signed memorabilia, or a RotoHog Fan Shop gift certificate.

RotoHog.com develops, operates, and supports fantasy sports games with current partners like NBA.com, Turner Digital, Pro Football Weekly, LG Electronics and Grupo RBS in Brazil. RotoHog is privately held, and based in Los Angeles. Investors include Allen & Co, DFJ DragonFund, Mission Ventures and SCP Worldwide.