Clarification: Chipotle

  • December 29, 2008
Based on an announcement made by sustainable plastics maker Cereblast, Inc., Marketing Daily reported on Dec. 19 that Chipotle Mexican Grill is using sustainable cutlery in its Millbrae, Calif., restaurant and planning to roll out the cutlery to its approximately 800 locations.

Chipotle has now issued this statement: "Currently, through a supplier, Chipotle purchases plastic cutlery made using Cereplast Compostables resin for its one restaurant in Millbrae, Calif., to comply with a local ordinance.

In a Dec. 15 press release, which was not reviewed or approved by Chipotle, Cereplast misstated the nature of the relationship, stating that "a system-wide rollout of up to 800 Chipotle locations is expected in the near future." Chipotle currently has no plans to expand its relationship with Cereplast."--Karlene Lukovitz



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