• December 30, 2008

The Chick-fil-A Chicken Biscuit giveaway will be advertised during the Chick-fil-A Bowl broadcast, which airs nationally on ESPN Wednesday evening.

Beginning Thursday, Chick-fil-A customers will get an invitation for a free biscuit with any purchase that can be redeemed through March 28.

The Atlanta-based company says the promotion is both a celebration of the chain's signature breakfast entree and a response to competitors' recent attempts to enter the segment "with their imitation chicken biscuit offerings."--Nina Lentini