• by January 2, 2009

Today, we are telling the stories behind the companies we have named "Marketer of the Year" in their industries. For the first time, we did not name an overall Marketer of the Year.

The industry is struggling to find its balance between the Old World, traditional media and methods and the New World, full of technological promise and ideas such as mobile coupons and social media. Doing all this in an economy that is stretching budgets and energy to their limits does not make for the best in creativity, innovation and sales.

Yet, there were some lights shining through the fog, and herein lie their stories. Enjoy!