• Search Engine Land, Monday, January 5, 2009 12 PM

Danny Sullivan gives Microsoft "tough love" in a post that describes the company's failings as a search engine. Apologizing for the need to deliver the grim message, he hopes the news "might filter up and out through to the rest of Microsoft, especially to the top executives, and ultimately help Microsoft succeed."

Sullivan hopes the message will prompt Steve Ballmer to attend a search conference and give the SEM/SEO community a bit of peace. "The fact that Ballmer hasn't made the time is just part of my feeling that search is a 'chore' or 'homework' that Microsoft feels from the top down it has to do," he writes. "If indeed search is Ballmer's 'favorite business,' as he told the BBC in October, it sure doesn't show in my reading from afar."

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