A PNC spokesperson, citing "other priorities," said the bank could not provide information on ad agencies or any specifics on exactly where the ads will be running.
With the merger, PNC is now the fifth-largest bank in the U.S. in terms of both assets ($289 billion in assets, with $151 billion of that through the National acquisition) and deposits ($180 billion, with about half coming from former National customers). It is also the nation's fourth-largest in number of branches (2,600). The bank now serves six million customers in 13 states and Washington, D.C., and is No. 1, deposit-wise, in Pennsylvania, Ohio and Kentucky.
In a release, PNC said National City branches and customers will convert fully to PNC over a 23-month period starting in the second half of 2009. As of Monday, a transitional name--"National City--now a part of PNC"--was in effect for newly created customer materials and advertising.
Also on Monday, PNC:
About 61 National branches in western Pennsylvania, however, must be divested by June 30, as a result of an agreement announced with the U.S. Justice Department last month due to antitrust concerns.